La luce pensata
Since the beginning, Terzani has always viewed aesthetics as a way of interpreting natural and artistic beauty. Born in Florence, Italy, the cradle of the Renaissance, the company was driven to follow the creative invocations of the magical city. The word “aesthetics” originates from the greek “aisthesis” which means feeling or, more precisely, knowledge created by the use of oneʼs senses. When you look at a Terzani design, you can sense how its light enchantingly envelops the surrounding space. Itʼs more than simply a practical, utilitarian design, itʼs an aesthetic representing modern and artistic beauty through the use of design and innovative technologies. The unique style Terzani has established requires balancing several characteristics. Terzani is elegant and sophisticated, innovative yet original. Terzani uses the latest technology, but also incorporates fine materials traditionally hand-crafted by local artisans. Each lamp is an object/sculpture that is meant to be fully integrated into its surroundings, spreading a charming and enchanting play of light. Thus creating a constant interaction between the lamp and the space around it.